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August 23 (New York Times) AARP The Magazine Rocking Generations of Readers There was a time when editors at the magazine—published bimonthly by the organization that advocates for Americans over 50—fully expected AARP-eligible celebrities to reach for a 10-foot pole when invited to appear on the cover, but Ms. Graham said in a recent interview that the magazine has in the last few years “reached a tipping point where we’ve had A-list celebrities coming to us to be on the magazine.” Click here to View Acrobat (.pdf)

August 16, 2010 (Media Post) Countdown: 137 Days Until Boomer #1 Turns 65 According to Yankelovich, Boomers aren’t alone in bucking age stereotypes. The desire to work hard to improve oneself, to strive to reach one’s full potential and to remain open to new ideas does not wane as people age. Nor—brand marketers take note—does the propensity to research a product before making a purchase. Make no mistake, America’s 40 million 65+ consumers are buying. They are responsible for 22% of all new car purchases, they visit restaurants 13 million times a day, and they travel—to the tune of $26 billion last year. Click here to View Acrobat (.pdf)

July 12, 2010  (Ad Age) Nielsen: Younger Consumers Are Losing Dominance Get ready: Nielsen is once again trying to challenge one of the industry’s oldest chestnuts – that consumers over 50 aren’t worth the expense to target. … Any number of parties have complained over the decades about marketers’ obsession with youth. Consumers over AARP age often have more money saved and can spend more on items other than food and groceries, but marketers maintain. Click here to View Acrobat (.pdf)

July 21, 2010  (MediaPost News) Nielsen: Time to Recommit to Boomers As focused as marketers are these days on Gen Y’s environmental commitment or Gen X’s coupon savvy, Nielsen reports that CPG companies have major blind spots in the way they target Baby Boomers. Click here to View Acrobat (.pdf)

July 20, 2010  (Ad Age) Drop the Oatmeal and Forget What You 'Know' About Boomers “These guys are changing,” the president-research and media development at NBC Universal said of my generation, the baby boomers. “They are not behaving the way people would normally think.” You can say that again, especially the way Madison Avenue seems to view us. Click here to View Acrobat (.pdf)

June 16, 2010  Denny’s AARP Pact Is Generating Results While it’s still early in the game, Denny’s is seeing “excellent” results thus far from its new program offering exclusive discounts to AARP members, according to John Dillon, VP, marketing and product development for Denny’s Corp. Click here to View Acrobat (.pdf)

June 9, 2010 AARP Revamps ‘Internet For Grown-Ups After investing two years and millions of dollars, AARP this week unveiled what it is calling “the Internet for grown-ups.” That’s according to Kyle Lewis, VP Business Development, AARP Media Sales, who said the online overhaul was critical to meeting the growing digital demands of the 50+ crowd. Click Here to View Acrobat (.pdf)

June 8, 2010 Marketers And Boomers, BFFs Once Again? Research Director, Mark Bradbury sites examples of how and why market leaders are once again targeting the boomer generation in his Online Media Daily Commentary. Click Here to View Acrobat  (.pdf)

Dec 21, 2009  AARP’s Interrogation Debunk Stereotypes  To target media buyers ... Fishman and his team created a 7½ minute irreverent video called "The Interrogation" in which AARP Media Sales research director Mark Bradbury is held captive in a cellar and ... overcomes the traditional objections advertisers have with marketing to the older demographic. Click Here to View Acrobat (.pdf)

August 2009  Springsteen Proudly Waves His AARP Cover Boy Status On gracing the cover of AARP The Magazine "The magazine is definitely a keeper. Too bad if you are too young to get your own (AARP The Magazine)…you’ll just have to be nice to the AARP members of your acquaintance. –Bruce Springsteen Click Here to View Acrobat (.pdf)

Nov 12, 2008 AdWeek "Buzz Award" in the Public Relations Campaign category for the Jamie Lee Curtis cover AARP was one of about 20 companies recognized as Buzz Award winners in various disciplines; AARP The Magazine's May/June issue is the winner in their first-ever Public Relations category.Click Here to View Acrobat (.pdf)

Aug 26, 2008 Old News is Good News Most people know AARP as the Washington voice of the 50+ ... What you may not know: It's long been the publisher of the nation's largest magazines - by far- and now it's flexing its muscle online.Click Here to View Acrobat (.pdf)

Mar 18, 2008 Working for AARP could have its perksClick Here to View Word (.doc)

Feb 11, 2008 Magazines Take a Hit at the Newsstand Among the top 25 magazines in terms of total paid and verified circulation, only AARP (both the magazine and the AARP Bulletin) showed an increase of more than two percent over the second half of 2006.Click Here to View Word (.doc)

Feb 04, 2008 Is The Ratecard Still Relevant Pressure on the print and the rise of multiple platform deals have made almost everything a negotiation but the ratecard still has a role as a starting point, if nothing else...Click Here to View Word (.doc)

May 29, 2007 AARP The Magazine Surpasses the Big 3-0 *With Latest MRI Study, Joins American Idol in Reaching More than 31 Million Consumers* NEW YORK, N.Y. (May 23, 2007) American Idol is neck and neck with AARP The Magazine... That's
righteach media bigwig draws nearly 31.5 million Americans an "episode," ...Click Here to View Acrobat (.pdf)